LIBERTY
OUR TIME
The third installment of the PUMA x Liberty
collection celebrates womanhood, bringing
power to the beautiful game. There is still
a long way to go, but football
is finally becoming a game for all. It's Our Time.
Combining PUMA's heritage in the game and
Liberty's place in fashion and art, we have
reinvented notions of traditional football
design to celebrate a new era of women's
participation and spectatorship of the sport.
Celebrating football culture in a new and
inclusive way, the PUMA x Liberty collection
adds Liberty's trademark floral designs and a
Liberty football badge to classic football
silhouettes, including jerseys, shorts, and
tracksuits. For the campaigns launch, we
called upon footballing royalty of the past,
present, and future to come together
and celebrate their time.
The collections ambassadors include youth
player, poet, and voiceover for the campaign,
Abi Simms, German National Team and
Olympic Lyon Midfielder Dzsenifer Marozsán,
England National Team and Arsenal FC
striker Nikita Parris, and former
footballers, legends, and ambassadors of the game Mary
Phillip and Patricia Gregory.