First created in 1968 as a basketball warm-up shoe, the PUMA Suede hit new levels of fame during the ‘80s dawn of b-boys and hip-hop beats. Today, it remains PUMA’s undisputed icon of sport-inspired style.

Since day 1, PUMA Running has provided essential performance products to support the fastest athletes on the planet – combining best-in-class technology, design innovation, and cues from style and culture.

In 1968, PUMA created the King boot, known for its high-quality materials and revolutionary, lightweight design. Favored by football legend Pelé, the King boots were on his feet when he was crowned “Player of the Tournament” at the World Cup in Mexico in 1970.

PUMA Motorsport collaborates with the world’s fastest racing teams to provide drivers with high-performing, functional performance racing gear – as well as authentic streetwear and fan gear for the grandstands and beyond.