PUMA celebrates 75 years of history in sports, culture and innovation
In 2023 we are looking back at some of our most iconic moments
And the people who made those moments
SUEDE
First created in 1968 as a basketball warm-up shoe, the PUMA Suede hit new levels of fame during the ‘80s dawn of b-boys and hip-hop beats. Today, it remains PUMA’s undisputed icon of sport-inspired style.
EXPLORE SUEDE
“75 years of running with the greats and celebrating the next generation of icons.”
TRACK & FIELD
Since day 1, PUMA Running has provided essential performance products to support the fastest athletes on the planet – combining best-in-class technology, design innovation, and cues from style and culture.
KING
In 1968, PUMA created the King boot, known for its high-quality materials and revolutionary, lightweight design. Favored by football legend Pelé, the King boots were on his feet when he was crowned “Player of the Tournament” at the World Cup in Mexico in 1970.
MOTORSPORT
PUMA Motorsport collaborates with the world’s fastest racing teams to provide drivers with high-performing, functional performance racing gear – as well as authentic streetwear and fan gear for the grandstands and beyond.
“The countless moments that form our collective memory.”
FASHION
In 1999, PUMA made its debut in the fashion world when German star designer Jil Sander reimagined the PUMA King for her catwalk show. Since then, PUMA continues to dominate the sport-fashion space, collaborating with legends like Philippe Starck, Alexander McQueen, and Rihanna.