In a pioneering move, PUMA, in collaboration with the EFL, is excited to introduce the Rainbow Ball, a new Official Match Ball that carries the iconic rainbow flag.The Rainbow Ball will feature in 76 matches across the Sky Bet EFL throughout the weekends of February 17-18th and February 24-25th.The Rainbow Ball is a symbol of the sport's solidarity with LGBTQ+ diversity and inclusivity.
This initiative marks the first time the rainbow flag has ever graced a matchday ball in professional league football, making every pass, goal, and game a part of history. Alongside the ball's introduction is the ‘Rainbow Goals’ campaign, PUMA’s pledge to donate £75 to the LGBTQ+ Fans For Diversity Fund for every goal scored with the Rainbow Ball in the EFL. This fund, supported by Kick It Out & The FSA, is dedicated to creating a safe and inclusive football culture for fans from all walks of life.